Objectives & Challenges
Digital marketing strategy combining SEO, social media marketing, search engine marketing, and content marketing to build brand perception and online community.
Objectives & Challenges
Building high trust and strong community affinity among prospective student parents in regional educational hubs.
Strategy
Multi-channel digital PR, transparent parent communications, and targeted admissions search marketing.
Results
Secured 261 confirmed enrolments and 1,673 qualified admission inquiries.
The education market demands strong trust-building content and highly targeted local search positioning.
SEO & Website Designing
Social Marketing
PPC & Blogs content creation
Solutions
We designed a multi-channel campaign covering Social Media SMM, Content Marketing, Search Engine Ads, and Digital PR.
Social Media SMM
Build brand perceptions and online communities through active postings.
Content Marketing
Create high-quality, diverse content parents find valuable.
Search Engine SEM
Fast search placement using targeted SEM ads.
Lead Generation SMM
Guide interested prospects from awareness to enrolment.
Strategic Benefits
Email marketing: Direct, formal communications to parents via CRM setups.
Digital PR: Working with affiliates, influencers, and media to increase reach and perception.
Better inbound and outbound marketing by Souvenir IT.
“Through Sree Navodaya Academy partnership with Souvenir IT, we were able to set up automation to develop a continuous flow of communication between leads who were qualified.”
Sree Navodaya Management
Board of Directors
Performance Dashboard
Business Growth
Search Engine Traffic Share
Conversion Volume
261
261 enrolments secured
Project Velocity
10 Months
Strategic Roadmap
PHASE 01: STRATEGY DEFINITION
Defined core parent personas and launched SEO & keyword mapping.
PHASE 02: AUTOMATION SETUP
Configured website lead tracking and CRM email campaigns.
PHASE 03: CAMPAIGN LAUNCH
Deployed SMM, SEM, and Digital PR to drive 59,000+ awareness visits.
Ready for Strategic Growth?
Start your project with Bcon Adlabs today.